Causes and actions
Being determined to always find practical, simple, different solutions is part of Idea::Bank’s DNA. Because here, at Idea::Bank, we believe that things can be done differently, we commit to fresh social responsibility projects, that add value to the community in Romania.
Idea::For the Society
As we are committed to protecting the environment, we joined the #remesh project of the Ateliere fara Frontiere (Workshops without Borders) association and managed to change 1,723 kilograms of advertising material used in the Idea::Bank launch campaign (that is more than 880 square meters of cyan PVC and mesh banners) into 1,112 fashion items. Partnering with the Ateliere fara Frontiere non-profit organization allowed us to support people in difficult social and economic situations, the process of turning advertising waste into fashion items being carried out by people who wanted to work in this project.
Because we care for nature and the people who protect it, for our advertising activities we chose the products created by Atelierul de Panza (The Canvas Workshop), a social enterprise whose economic mission supports the environment and social mission: to offer a green alternative to the plastic bag, offering jobs to people with physical disabilities. Idea::Bank believes in the right of everyone to work and has gifted to Atelierul de Panza, by the products it purchased, 394 hours of work.
We believe that health is a value and we support Idea::Bank employees to practice sport. Beyond being healthy as a purpose in itself, we try to give each action a deeper significance. This is why we get involved and run every year for a healthier future for us and our children: afforestation in southern Romania. Our partners from Viitor Plus (Future Plus), the Padurea Copiilor (The Kids’ Forest) project plants one sapling for every newborn in our country. So far, we managed to run 522 km which resulted in planting approximately 88 saplings.
Idea::Bank also boasts a team with big hearts, who know that small acts of kindness make a difference. This is why we initiated the Idea:: Donors project which addresses the community of blood donors in the building of our headquarters, Hermes Business Campus. During our first action, we collected 12 liters of blood, sufficient to save the lives of 26 people.
Financial education is important for Idea::Bank and this is why we support the project “Banii pe intelesul copiilor (Explaining Money to Children)” of Asociatia pentru Promovarea Performantei in Educatie (the Association for the Promotion of Performance in Education), a project teaching Financial Education to elementary school students in public and private schools.
We believe in giving everyone a chance to education and a better life. For this reason we support the Help Autism association, by the participation of Idea::Bank employees in the Rocket Bike Fest event, a cross country biking contest that promotes biking as a leisure activity, aiming at creating awareness for autism and at supporting programs for the integration of children diagnosed with autism spectrum disorders. The 48 kilometres our colleagues have covered on bikes brought the cause of Help Autism to the attention of others.
We believe in #DreptulLaBanking (= the righ for banking) and we support together with the banks in Romania the initiative of the #DreptulLaBanking Platform which aims to improve the dialogue with the general public about the role of facilitator of development and prosperity that banks have and how Romanians and society can benefit from all financial instruments that they have at their disposal with the help of banks.
The campaign presents an online financial education show, developed in the form of a general knowledge contest on financial issues, and the host of the show is CABRAL - "La Taclale si Parale".